mingjun gao

Artsy E-commerce Web Redesign

UX/Content/Web Design | 2018

INTRODUCTION:

This is a personal project I worked on within a timeframe of one day. When I worked at Walter Wickiser Gallery in Chelsea, I realized over 40% our business was done on the Artsy.net. Meanwhile, I saw the struggles both from the artists and the clients to find the right piece with the right price. Since then, I started to think how I can improve the online shopping experience for collectors on this website.

FINDING OPPORTUNTIES

Artsy is a free online platform for collecting and discovering art. Artsy's search engine and database draw connections and map relationships among works of art. Recognizing the potential of combining the artists’ name and the price database components into the existing artworks page to provide smooth search experience for customers, I started to redesign Artsy’s website .

Web-page-2.jpg
reflections

reflections

Design for costumers (users): good customer experience designers prioritize delivering an outstanding experience over everything else.

Quantitative data is a good tool for understanding what is happening but it won't tell you why. For that, I needed to turn to qualitative data (talking to people). This time, I asked people with in-context small surveys and started to understand user’s behaviors and needs.