Michael’s Makerplace Dashboard: Leveling up to Star Makers
OVERVIEW
BRIEF
Creating Brand Loyalty through a Simple Data Visualization Language
Dashboard and reports is the new face of Michael’s Makerplace Seller Tool on michaels.com. Makers need powerful but easy to understand tools to stay on Makerplace.
FINAL DELIVERABLES
My Role
Team lead of 5 UX/UI designers, 1 researcher and 1 content writer
Introduced and documented all Data Visualization components in Design System
Collaborated with developers, QAing 2 dashboard pages
Outcome
Components I Created from Scratch and Introduced to Design System
Design Process
Persona Building
Empowering Makers Who Know Little about Running An Online Business
Collaborating with one UX researcher and Business team, we refined a maker persona based on the primary Michaels e-commerce persona. We revisited Ann-Charlotte several times through the iteration process and her limited business background played a crucial role when we made design decisions and pitched solutions during shareholder reviews.
KEY FINDINGS
Iterations
ITERATION
Seller Tool - Dashboard
ITERATION
Seller Tool - Reports
Design Walk Through
ONBOARDING
A Mission-driven Journey to Unlock Seller Benefits
DOCUMENTATION
Keeping Design System Growing and Consistent
This product is under development and expected to launch in Q4, 2021 on Micheals.com. If you have more questions about how I worked with developers, just shoot me a message!
