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Michaels Makerplace Reports: Democratizing Data Visualization

 
 
 

Michael’s Makerplace Dashboard: Leveling up to Star Makers

 
 

OVERVIEW

 

BRIEF

Creating Brand Loyalty through a Simple Data Visualization Language

 

Dashboard and reports is the new face of Michael’s Makerplace Seller Tool on michaels.com. Makers need powerful but easy to understand tools to stay on Makerplace.

 

Final Designs Delivered to Devs

 

My Role

 

  • Team lead of 5 UX/UI designers, 1 researcher and 1 content writer

  • Introduced and documented all Data Visualization components in Design System

  • Collaborated with developers, QAing 2 dashboard pages

 

Components I Created from Scratch and Introduced to Design System

 
 

Design Process

Persona Building

Empowering Makers Who Know Little about Running An Online Business

Collaborating with one UX researcher and Business team, we refined a maker persona based on the primary Michaels e-commerce persona. We revisited Ann-Charlotte several times through the iteration process and her limited business background played a crucial role when we made design decisions and pitched solutions during shareholder reviews.

ITERATION

Seller Tool - Dashboard

ITERATION

Seller Tool - Reports

 

DOCUMENTATION

Keeping design system growing and consistent

 

Due to NDA, I’m unable to share the details of the projects. If you have more questions about my experience, just shoot me a message.