Concept Illustration by me — Concept Illustration by me

The Future of the Commute: Hailing a Driverless Car

BRIEF

The contexT

Today, we spent more time on commuting than ever before. What’s wrong?

FEATURES

DESIGN IN A NUTSHELL

DESIgn PRocess

Since I designed for an emerging technology — self-driving cars, I added an extra diamond to define the values that it can create for the target users.

design process.png

Feature Breakdown

Challenge 1.png

THEY SAID…

User Quotes

challenge 1 content.png

Scenario Walkthrough

A Scalable Experience

interface 1.png

Challenge 2.png

STYLING & Visual Communication

A Warm and Playful Design System to Add a Human Touch, (But Not Too Much

interface 2.png

Challenge 3.png

User Journey Mapping

Click to Enlarge the Map — Click to Enlarge the Map

Scenario Walkthrough

Providing Visual Indication on Dashboards When Rider’s Confidence is Challenged

touchscreen 01.png

Thesis Defense Final 02 s.gif

touchscreen 02.png

EVALUATION

Usability Testing

We Can Only Expect Behavioral Change after Emotional and Cognitive Change

test+results.001.jpg

PROCESS

USER RESEARCH

Intensive Research Process to Align with the Users

research .png

Many entry points of the design are based on the quantitative and qualitative research I conduced for 3 months.

For user research, I included 10 interviews, 3 observations and 2 diary studies to understand how people commute in Bay and Greater New York Area where people spend the longest time to transit in the U.S..

Click to download the Full Research Report 👇

View Full Research Report